Have you been to Target lately!? Or Marshall’s? Or Kohl’s? Or ANY freaking store? Do you know where I’m going with this? The sunscreen is out, the pool toys are on displays, and those summer outfits are screaming for our attention.
Springtime is here and them marketers want. your. money.
I feel like women are subliminally alwayssss told that we are never ever enough through most marketing campaigns, but I feel like we get hit especially hard during this time of year.
We are told that our bodies have been in hibernation or something all winter long and now we MUST begin working out and eating “better” in order to be worthy enough to go on vacation or lounge by the pool.
We are confronted with these exercise programs telling us that we need to get “beach body ready” or we see ads that push for us to order self tanners and cellulite reducers now that Spring has arrived.
You know what? Eff that, man.
I am here to remind all of you fabulous, smart, savvy women that allllll that shit is a LIE. Collectively, we need to pause, and remember that we are enough. Period. No matter WHAT time of year it is.
Here are some common sense, no nonsense ideas I so desperately want you to keep in mind mama- especially as the weather warms up and those blood sucking marketers prey on some of our common insecurities:
Your body does not come in and out of vogue with the seasons. Uh, hello. I’m here to remind you: Your body does amazing and wonderful things 24/7, 365 days of the year. Not just during “swimsuit season”, not just during beach weather. Every. damn. day. Do NOT let another entity tell you otherwise. I’m getting riled up just thinking about this!!! I am ON my soapbox, mama!
So here’s what I want you to do- when you come across that ad campaign, or that Instagram post that makes you feel less than your best, you NEED to have a conversation with yourself. You NEED to change the narrative RIGHT then and there. Remind yourself of your strength, your grace, your everything that makes you awesome.
Remind yourself that social media is not realllllll and there are 7 BILLION of us out there, and half of that number are women. And we are REAL. We are trying our best to keep our heads up, to run households, to raise kids, to go work, and we don’t got the damn timmmmme for them to make us feel like crap. Ain’t nobody got time for that! Am I right?
Change the script. Have that healthy self talk, and keep your mind healthy during this time of aggressive marketing!
If you start a workout journey PLEASE do it for the right reasons. I LOVE working out. It is my therapy. (Well, actually I go to real therapy, but working out is like another formmmm of therapy, but I digress…)
I am SO sick of hearing women say things like, “I just need to tone up for our vacation” or “I’ve got a wedding to go to so I’m trying to lose weight.” I love all of you, but can. this. stoppppp?
How about instead we say: I’m choosing to eat healthier because I feel SO much better about myself when I do?
Or how about I am starting this workout journey because I deserve this time for myself?
Or what about I have family history of diabetes/heart disease/high cholesterol but I want to make positive changes for myself and my family?
What about… My KIDS deserve to see a mom who values herself enough to eat well and take care of her body?
Isn’t that SO much more POWERFUL you guys? Sorry I’m not sorry but FUCK your bikini. I DO NOT CARE ABOUT YOUR DAMN BIKINI. I care about YOU, girl.
So get on it, start that fitness journey, but DO NOT tell me it’s for them. DO it for YOU. You deserve it more than you know, mama!
You only get one freaking shot at this life, mama. You blink and your kid is walking, you blink again and they are talking in sentences, you blink anddd they are heading out the door, creating their own life. My point? This life goes crazzzzy fast.
I want you to get in that bathing suit and splash in the pool with your kids. I want you to hop on your bike and go for a ride with them. I want to see you building sandcastles and searching for those freaky little crabs at the beach.
Do you want your kids to look back on their childhood and wonder why you were never fully present during these times? Do you really want those nasty, lying voices in your own head control what you do with YOUR time? Hell no, mama.
Get out there and live it tf up. Your kids are counting on you. Show up for them and you know what, show up for YOU.
Do not engage in FOMO. Instead, make your life what you want it to be! Have you taken a LOOK outside, you guys? It is freaking gorgeoussss out there. If you are in southern California, our wet and cold winter has lead to like, EVERYTHING blooming. Yes, this has led to allergies for dayssss, but on a positive note, there are flowers everywhereeee.
People are going to start with the BBQs. There are going to be pool parties and trips to the beach and picnics. Let me ask you something? Do you want to be apart of that? I know I do!
But here’s the deal- you cannot wait for someone to hold out a golden invitation to you to join in on the fun. Sometimes YOU need to be the one to create an outing or a party. Yes, YOU. You are so capable. You are so fun. People want to spend time with YOU.
I do not care if you have dishes in your sink. I do not care if your event isn’t Pinterest worthy. What I care about is that you take steps to surround yourself with joy and community. People love to be with people. How empowering would that be for you to bring others together?
You will have excuse after excuse as to why you cannot invite people over or get everyone together for the pool or beach. You can already hear the excuses right?
You are too tired, you need to wait until XYZ, you don’t know how to get started… If you hold off, guess what? Those damn back to school sales will start up and BAM, everyone is back on the grind and Starbucks will be pumping out the Pumpkin Spice lattes before we know it.
So if you want something to happen for you during these beautiful warm weather months, if you want to make those memories for yourself and your family, you need to make it happen for yourself. You cannot wait for someone else to create it for you.
Imagine your best summer ever, then make it HAPPEN, mama.
Okay. Go forward this week like the BOSS you are, girl. Keep your chin up and your mind healthy. That mean girl voice in your head is nothing but a LYING bitch. Listen to me when I say you are enough.
I’m right there with ya, mama. Have a great week!